Change is essential to business success, and I’m not talking about the kind of change you drop in a vending machine. It’s the kind of change that too often brings fear, self-doubt and resistance to business owners.

Building a business is hard work and once the wheels are turning, it can be difficult to grasp the idea of doing something differently. But more often the not, resistance to change that can lead to trouble. A business that doesn’t change risks become stagnant and misses the opportunity to grow.

Consider McDonald’s, a turn-key operation that functions in cookie cutter fashion and has maintained the same core menu for decades. Though the business is based on being predictable, McDonald’s introduces new products and promotions on a regular basis. Often times the company strikes gold with something new like the Oreo McFlurry, and sometimes even McDonald’s misses the mark. Whatever happened to the McDLT?  Continue Reading…