Advertising & Marketing

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Making Gifts Out of Gift Cards

Gift cards are a popular way to give a gift when you're not sure exactly what someone will want. They're also a great way for stores to boost business - it's kind of like the ultimate referral. In...... more

November 13, 2008 at 12:49pm by Mark Yokoyama | Be the first to comment

6 Steps to Business Growth Through Change

Change is essential to business success, and I’m not talking about the kind of change you drop in a vending machine. It’s the kind of change that too often brings fear,...... more

November 10, 2008 at 2:27pm by Stephanie Chandler | Be the first to comment

The Power of Free

An interesting study mentioned in a recent New York Times article shows that, while most people like getting a...... more

July 21, 2008 at 9:36am by Mark Yokoyama | 1 comment

Changes & Choices: Pharma Updates Marketing Code

The Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors recently updated their Code on Interactions with Healthcare Professionals, prohibiting distribution of...... more

July 16, 2008 at 9:47am by Mark Yokoyama | Be the first to comment

The Last Form of Advertising People WANT to See

Most media are wearing out their welcome when it comes to pushing advertising messages to consumers. One market research firm estimated the average American is exposed to up to 5,000 marketing...... more

June 23, 2008 at 2:53pm by Mark Yokoyama | Be the first to comment

Which strategy reigns in capturing consumer attention - informational or emotional?

Are you logical? What makes you tick? One can hardly get by these days without being affected emotionally. Whether it’s for the latest gadget or our future homes,...... more

April 10, 2008 at 1:32pm by Anonymous | 2 comments

What types of changes do you see happening among traditional Ad Agencies in light of the digital revolution?

Blog:  Social networking sites such as Facebook, Linked-In and MySpace all empower the user with information about others in their network. In a sense, this is the...... more

March 14, 2008 at 4:59pm by Anonymous | Be the first to comment

How effective are mobile web ads currently and where do you think the trends will go over the next five years?

  The effectiveness of mobile web ads should grow over the next five years.  Privacy advocates, wireless hardware, mobile carriers, and...... more

March 4, 2008 at 6:01pm by Anonymous | 2 comments

Welcome Advertising and Marketing Community-

Welcome to the Advertising & Marketing IncBizNet blog! This forum will hopefully become a fun and educational environment used to dialogue about the new trends,...... more

March 4, 2008 at 10:39am by Geena Rocero | Be the first to comment

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