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Latest Blog Post
Where's My Bailout?
As the new Administration and Congress grapple with details of a new economic bailout package, where are the breaks for small businesses? There are three key measures...... more
Brand Winners... And Losers: Hollywood and The American Steel Industry
TODAY'S TANTILLO TAKEAWAY - Real marketing is the antidote to complacency and means that you never lose touch with your Target Market....... more
Caroline Kennedy — A Brand That Will Be Senator... And President
TODAY'S TANTILLO TAKEAWAY - Once a family brand has established itself, building on its marketing power will have outsized benefits. The Marketing...... more
New Jersey Newspaper Bucks The Trend And Wins
TODAY'S TANTILLO TAKEAWAY - TODAY'S TANTILLO TAKEAWAY - It's not enough to know your Target Market —you also have to know the best way to reach them. ...... more
Brand Winners... And Losers: Amazon and Traditional Retailers
TODAY'S TANTILLO TAKEAWAY - If your business model is built around marketing, your business will be able to prosper and at the very least endure any...... more
Brand Winners... And Losers: Blagojevich and Big Ad Buys
TANTILLO'S TAKEAWAY - Be eager to find and then meet the needs of your Target Market. The “build it and they will come” approach is dead....... more
Learning From A Ponzi Scheme – Madoff Knew His Target Market
TODAY'S TANTILLO TAKEAWAY - Knowing your Target Market means knowing what they will and will not expect from your brand....... more
“Nickel and dimeing” small businesses
As states and municipalities scramble to find revenue in this tough economy, many are looking to small businesses to pay a greater share of tax revenues. For example, NY’s proposed budget would...... more
Giving and Getting Good Phone
December 15th, 2008 by John Hendry I wish I was more flexible! I hear that all the time. It's tough out there and we all need to nurture what’s working well, remove what isn’t,...... more
Brand Winners... And Losers: Store Brands and Obama as Brand "Change"
TODAY'S TANTILLO TAKEAWAY - Marketing never creates needs; it responds to needs that are already present but might be unrecognized in the consumer....... more
Marketing Advisory: Jay Leno's Move to Primetime and the Shift to Narrowcasting
TODAY'S TANTILLO TAKEAWAY - The more narrowly and specifically you can think about your Target Market and your Target Market’s needs, the...... more
Brand Winners... And Losers: GM and The American Worker
TODAY'S TANTILLO TAKEAWAY - Be overly generous when you apologize. Do it decisively and more broadly than you actually need to. And when you apologize, also offer a...... more
Brand Advisory: Fat Santa Remains a Bad Role Model and Brand for our Children!
TODAY'S TANTILLO TAKEAWAY - Sometimes even brand icons have to make adjustments to stay relevant and positive to their Target Market....... more
Open Communications and Conflict
In their new book, Transparency: Creating a Culture of Candor, Warren Bennis, Daniel Goleman, and Patricia Biederman, emphasize the important of creating an open flow of communications in...... more
Reverse Year-end Tax Planning
Conventional wisdom suggests that consultants, freelancers, and other businesses reporting income and expenses on a cash basis should...... more
Topics
| Topic | Author | Views | Replies | Latest |
|---|---|---|---|---|
| You Want to Be on Google? Start with DMOZ.org | John Sung Kim, Search Engine Optimization Expert | 2320 | 1 | Aug 15, 2008 at 12:39pm by Lee Hill |
| Is Your Company's Website "Lost In Space" | Lee Hill | 2561 | 0 | Aug 12, 2008 at 9:39am by Lee Hill |
| Pitching a Venture Capitalist Firm? It's not about the idea!! (5 Phrases to Avoid) | John Sung Kim, Search Engine Optimization Expert | 2337 | 0 | Aug 09, 2008 at 3:45pm by John Sung Kim, Search Engine Optimization Expert |
