50 Entertainment, Inc. (50e) is a full-service music and media company consisting of three primary entities: 50 Records, 50 Media and 50 Publishing. Based in Minneapolis, these companies find, produce, and provide music and marketing services to creatively brand artists for commercial viability.<br><br>50e has developed a business model to address the dramatic changes the music industry has experienced in recent years. The label and its artists "partner" to optimize the opportunity for success. In addition to contributing musical product, artists must be committed to actively building their brand through touring, Internet marketing, and self-promotion.